At the heart of effective social web communication lie strategy, structure and sense; these three prongs of online engagement apply to both small and large enterprises. This is where we come in. We balance message and media so that they work to their strengths. Whether you wish to outsource an entire project or have an in-house team project managed and/or trained on the mindful use of social technologies in their communication and marketing efforts, we can assist. With each staff member an online and public voice of your organisation, training in social media is critical.
Be strategically social
Communicating these days isn’t about ‘me-me’ or simply a case of using Facebook. But while it is about joining conversations and community, it is all the more about engaging strategically, even if that means simply listening before diving in. Social media could be considered a misnomer; while social, it can be a black hole plagued by unknowns for businesses not sufficiently mindful of its etiquettes nor able to recognise the control and agendas that lie behind so many of the ‘free’ social media platforms.
Knowing Where, When and How to be engaged on social media isn’t that easy. Some of us may flounder when faced with the prospect of our businesses engaging on social media with its instant back-channels, anarchic behaviour, privacy and data protection issues and its apparently relaxed style of communication, to list a few of its challenges. In theory, all businesses should have the inborn ability to be ‘social’. It may be a case of peeling back corporate layers to reveal age-old business etiquette of personal service. Social business can be considered less a neologism and more a return to way of doing business – thanks to new technologies – that was all but wiped out in latter part of the 20th century and the age of broadcast-style ‘one-to-many’ corporate communications.
With over 25 years solid writing background born of traditional print media and evolving into digital communications over the past 15 years, we approach content with a sound, experienced eye for detail coupled with the flexible, social-media savvy mindset required to participate in today’s communications.
Our Content Services
- Writing for Web
- Blog Development & Training
- Outsourced corporate blog & website content
- Email marketing
- Social Communications Training
- Social Media Policy & Guidelines
- Management of Facebook, Twitter, Google + and other Social Media