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Home Archives for social media marketing

Alex Grech March 21, 2012 1 Comment

Why social media will continue to challenge and frustrate businesses of old

A few years ago, when I’d suggest that social media would disrupt many business models and core organisational functions, I would wait for the first eyebrow in the audience to get raised.  I’d explain how corporates would eventually need to migrate from one-way, top-down, broadcast marketing channels of their choice to multi-directional social engagement on […]

Filed Under: Facebook, Social media Tagged With: social media marketing

Home Archives for social media marketing

Alex Grech May 21, 2010 2 Comments

Questions to be answered on social media

Social media sometimes throws up more questions than answers. Here are four more.

Filed Under: Social media Tagged With: social media marketing

Home Archives for social media marketing

Alex Grech May 10, 2010 2 Comments

Home Truths on Social Media

Plain speaking advice on social media

Filed Under: Malta, Social media Tagged With: Social media, social media marketing

Home Archives for social media marketing

Alex Grech April 15, 2010 Leave a Comment

More videos for the doubters

Two videos on social media and its ROI

Filed Under: Social media Tagged With: Alex Grech, social media marketing, social media ROI, StrategyWorks

Home Archives for social media marketing

Alex Grech March 10, 2010 2 Comments

No, social media is not going away

I’m a change agent and a strategist.  I’ve done that for over 20 years.  Before that, I worked in finance for multinationals. Now, I (also) research  how we’re using social media networks to deliver change.  My partial metamorphosis into a researcher was triggered by a need to understand WHY social networks suddenly had become mainstream; […]

Filed Under: Business Strategy, Social media Tagged With: social media marketing, social media strategy

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Teaching Social Media & 21st century communications

Tomorrow I start to teach a new course at the University of Malta, focusing on production, content, participation, meaning and power in social media and 21st century communications. I teach because it is the scariest thing I know. I teach so I am out of my comfort zone and have no choice other than to […]

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