A few years ago, when I’d suggest that social media would disrupt many business models and core organisational functions, I would wait for the first eyebrow in the audience to get raised. I’d explain how corporates would eventually need to migrate from one-way, top-down, broadcast marketing channels of their choice to multi-directional social engagement on […]
Questions to be answered on social media
Social media sometimes throws up more questions than answers. Here are four more.
Home Truths on Social Media
Plain speaking advice on social media
More videos for the doubters
Two videos on social media and its ROI
No, social media is not going away
I’m a change agent and a strategist. I’ve done that for over 20 years. Before that, I worked in finance for multinationals. Now, I (also) research how we’re using social media networks to deliver change. My partial metamorphosis into a researcher was triggered by a need to understand WHY social networks suddenly had become mainstream; […]