Tag Archives: social media marketing

Why social media will continue to challenge and frustrate businesses of old

by on 21 Mar 2012 in Facebook, Social media

A few years ago, when I’d suggest that social media would disrupt many business models and core organisational functions, I would wait for the first eyebrow in the audience to get raised.  I’d explain how corporates would eventually need to migrate from one-way, top-down, broadcast marketing channels of their choice to multi-directional social engagement on [...]

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Questions to be answered on social media

by on 21 May 2010 in Social media

Social media sometimes throws up more questions than answers. Here are four more.

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Home Truths on Social Media

by on 10 May 2010 in Malta, Social media

Plain speaking advice on social media

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More videos for the doubters

by on 15 Apr 2010 in Social media

Two videos on social media and its ROI

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No, social media is not going away

by on 10 Mar 2010 in Business Strategy, Social media

I’m a change agent and a strategist.  I’ve done that for over 20 years.  Before that, I worked in finance for multinationals. Now, I (also) research  how we’re using social media networks to deliver change.  My partial metamorphosis into a researcher was triggered by a need to understand WHY social networks suddenly had become mainstream; [...]

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Reading the tea leaves

by on 02 Dec 2009 in Social media

Will Content always be free? Google is starting to limit free access to news sites. Will other content providers demand the same?

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Social media for the masses

by on 07 Nov 2009 in Social media

I live on a tiny island.  In Malta, social networks extend to neighbours and friends of friends and migrant communities in the four corners of the globe.  And always, there has been a hunger for technology, learning and shiny electronic devices.  So when social media hit the attention bandwidth, people scrambled to Facebook.  Over 25% [...]

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Be helpful

by on 07 Sep 2009 in Getting organised, Informal Learning, Social media

Chris Brogan recently wrote an excellent post about why community really matters.  And then  Valeria Maltoni waded in that ‘being helpful’ should be ‘the new black’.   If you’re in Melbourne on the 22nd and 23rd September, you can catch my friend Stephen Johnson and social media luminaries  such as Darren Rowse and David Armano over [...]

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Back to school

by on 11 Aug 2009 in Academic

It’s been on my mind for a while.  Like the past 15 years. One of the things about getting older and moving to a small place, is that you gradually become the peer group.  And that’s when you can do one of two things.  Cruise into your comfort zone.  Or look at the warning signs [...]

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Yours socially

by on 15 Apr 2009 in Blogging, Business Strategy, SME Social Media Marketing, SMEs, Social media, Strategy

A CEO recently told me he had an inkling he needed to get his brands on ‘some of those social media things’ but that he had no idea where to start, or whether social media marketing worked. In contrast, Andrew Alamango of Etnika fame sold out two nights of Café Brazil jazz last autumn using [...]

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