A few years ago, when I’d suggest that social media would disrupt many business models and core organisational functions, I would wait for the first eyebrow in the audience to get raised. I’d explain how corporates would eventually need to migrate from one-way, top-down, broadcast marketing channels of their choice to multi-directional social engagement on […]
Social media sometimes throws up more questions than answers. Here are four more.
Plain speaking advice on social media
Two videos on social media and its ROI
I’m a change agent and a strategist. I’ve done that for over 20 years. Before that, I worked in finance for multinationals. Now, I (also) research how we’re using social media networks to deliver change. My partial metamorphosis into a researcher was triggered by a need to understand WHY social networks suddenly had become mainstream; […]