I signed up to Twitter ages ago. Like many people, I dipped my toes into the medium, read that Seth Godin did not use it, and ‘politely’ ignored it. I had a major rethink about social media since we started working in earnest on our new ‘Tribes’ project. And the penny dropped. Twitter is really [...]
Tag Archives: Seth Godin
Seth’s out to change lives
I never got an MBA. I’ve mentored a few, managed to get into Cranfield School of Management to pursue a PhD.. but, somehow, work, running a business, moving countries, having a child, always pushed academia to the side. And I guess with time you realise that you can never stop learning. And that the structured [...]
You still need a web strategy and you still need to work at it!
Seth Godin’s post earlier today about the dangers behind aspirations to ‘overnight success’ on the web really struck a chord. In the bad old days, it used to be about going to a VC, asking for a pile of money and promising to make everyone rich in under 12 months. Now it seems to be [...]