Tag Archives: Seth Godin

Getting to grips with Twitter

I signed up to Twitter ages ago.  Like many people, I dipped my toes into the medium, read that Seth Godin did not use it, and ‘politely’ ignored it. I had a major rethink about social media since we started working in earnest on our new ‘Tribes’ project.  And the penny dropped.  Twitter is really [...]

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Seth’s out to change lives

I never got an MBA. I’ve mentored a few, managed to get into Cranfield School of Management to pursue a PhD.. but, somehow, work, running a business, moving countries, having a child, always pushed academia to the side. And I guess with time you realise that you can never stop learning. And that the structured [...]

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You still need a web strategy and you still need to work at it!

Seth Godin’s post earlier today about the dangers behind aspirations to  ‘overnight success’ on the web really struck a chord.  In the bad old days, it used to be about going to a VC, asking for a pile of money and promising to make everyone rich in under 12 months.  Now it seems to be [...]

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