Do SMEs need a company blog? Tips for successful, small company blogs
A CEO recently told me he had an inkling he needed to get his brands on ‘some of those social media things’ but that he had no idea where to start, or whether social media marketing worked. In contrast, Andrew Alamango of Etnika fame sold out two nights of Café Brazil jazz last autumn using […]
Can you outsource your corporate blog?
A corporate blog is PR isn’t it? And few companies have a problem outsourcing PR. So why would they have a problem getting a blog written on their behalf? After all, outsiders write sales and marketing collateral, press releases, company newsletters and a whole lot more. But there’s a big difference in how blogs are […]
Solving the work-life balance in Palm City, Tripoli
I’ve just returned from a whistle-stop 48 hours in Tripoli, Libya. Not your average tourist destination, granted, and only mad dogs and Englishwomen would venture in late July to a country that’s 90 per cent desert. But, I had a mission: to find out what living in Libya was like for expats. My main aim […]