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Home Archives for Liz Ayling

Alex Grech March 4, 2010 1 Comment

Company Blog for SMEs – worth it or waste of time?

Do SMEs need a company blog? Tips for successful, small company blogs

Filed Under: Social media Tagged With: Blogging, corporate blog, Liz Ayling, Social media, StrategyWorks

Home Archives for Liz Ayling

Alex Grech April 15, 2009 Leave a Comment

Yours socially

A CEO recently told me he had an inkling he needed to get his brands on ‘some of those social media things’ but that he had no idea where to start, or whether social media marketing worked. In contrast, Andrew Alamango of Etnika fame sold out two nights of Café Brazil jazz last autumn using […]

Filed Under: Blogging, Business Strategy, SME Social Media Marketing, SMEs, Social media, Strategy Tagged With: Liz Ayling, social media for smes, social media marketing, StrategyWorks

Home Archives for Liz Ayling

Alex Grech January 29, 2009 Leave a Comment

Can you outsource your corporate blog?

A corporate blog is PR isn’t it?  And few companies have a problem outsourcing PR.  So why would they have a problem getting a blog written on their behalf?  After all, outsiders write sales and marketing collateral, press releases, company newsletters and a whole lot more. But there’s a big difference in how blogs are […]

Filed Under: Blogging, Social media Tagged With: Blogging, copywriting, corporate blog, Liz Ayling, outsourcing blogging, Social media, social media marketing, StrategyWorks, writing a blog

Home Archives for Liz Ayling

Alex Grech July 23, 2008 1 Comment

Solving the work-life balance in Palm City, Tripoli

I’ve just returned from a whistle-stop 48 hours in Tripoli, Libya.  Not your average tourist destination, granted, and only mad dogs and Englishwomen would venture in late July to a country that’s 90 per cent desert.  But, I had a mission: to find out what living in Libya was like for expats.  My main aim […]

Filed Under: Strategy Tagged With: accommodation in Tripoli, corporate housing, expats in Libya, expats Libya, housing Tripoli, leasehold, leasehold in Libya, Libya, Liz Ayling, Palm City, Palm City Libya, Palm City Residences, real estate Libya, realty Libya, rental property Tripoli, rentals Tripoli, Tripoli

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Latest features

Teaching Social Media & 21st century communications

Tomorrow I start to teach a new course at the University of Malta, focusing on production, content, participation, meaning and power in social media and 21st century communications. I teach because it is the scariest thing I know. I teach so I am out of my comfort zone and have no choice other than to […]

Knowledge Base

  • Teaching Social Media & 21st century communications
  • Skills to navigate the digital world
  • NGOs and the mindful use of social media
  • Social Media and Control
  • An Infographic about technology change as adopted by students
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