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Digital Strategy. Applied Research. Social Technologies.

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Home About Team

Team

Our network embraces senior consultants and practitioners who work in multidisciplinary teams. We frequently collaborate on projects with associated organisations in industry and technology, particularly in neuromarketing and strategic HR.

Dr Alex Grech

Alex Grech has 30 years’ experience in business strategy and change management.  After completing his accountancy articles, he held senior management positions in the European HQs of IPSA Reuters and Hitachi Data Systems.  Alex was an advisor within the Office of the Prime Minister of Malta under different administrations; and Director Strategic Business Development of Go during the successful IPO on the LSE.  He is the founding Chairman of Heritage Malta and founding editor of “Technology Sunday”, the technology supplement for the Times of Malta. Alex is currently the national expert on EU working groups on ICT in education and the future of higher education, and a senior advisor to the Ministry of Education on digital pedagogies and online learning.

Alex has a PhD in Internet Computing from the University of Hull, and his research interests are in digital citizenship, social media and power.  He is a Visiting Senior Lecturer in Digital Strategy at the University of Malta and an Honorary Research Fellow at the University of Hull.

Alex is also an alumni of Rheingold U, the online learning community of internet visionary Howard Rheingold.

Alex’s LinkedIn profile and personal blog.  You can also follow Alex on Twitter and contact him at: alex.grech@strategyworks.net.

Liz Ayling

Liz Ayling is a communications specialist of over 25 years with a strong analytical and research background. She is an experienced journalist, editor, trainer and copywriter.  In our network, Liz’s prime role is managing web content projects, handing architecture and content delivery for both large, complex sites as well as SMEs and solopreneurs. She has particular experience in delivering WordPress solutions.

Before StrategyWorks, Liz worked for the European Commission in London; in marketing with one of the ‘big eight’ accounting firms; and as a client account handler with an international advertising agency.  Liz holds a BA (Hons) European Studies (Bath); a post-graduate Diploma in Journalism (City, London); and a Masters with distinction in Digital Media (Sussex).  She speaks German and Italian and has conversational French.

Liz is also a hands-on blogger running two side projects: Malta Inside Out, a magazine-style, informational blog on visiting and living and working in Malta; and  food blog The Red Bistro. Contact Liz at liz.ayling@strategyworks.net

Curated Content

Knowledge base

Latest features

Teaching Social Media & 21st century communications

Tomorrow I start to teach a new course at the University of Malta, focusing on production, content, participation, meaning and power in social media and 21st century communications. I teach because it is the scariest thing I know. I teach so I am out of my comfort zone and have no choice other than to […]

Knowledge Base

  • Teaching Social Media & 21st century communications
  • Skills to navigate the digital world
  • NGOs and the mindful use of social media
  • Social Media and Control
  • An Infographic about technology change as adopted by students
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