Social & e-Business

While e-business was more about selling and speaking, social business is all about sensing and serving.

We see social media tools as just that - tools, first and foremost.  Their value to business is only realised once they are used strategically, but sensitively, and in line with the way people engage on social media networks.  

Entry into social media is easy, but the fall-out with failure can be huge.   As social media practitioners with extensive business and communications experience, we develop cutting edge solutions for people interested in developing cost-effective solutions using a mix of social media and web 2.0 tools.  We can provide a total solution, from the strategic planning and change management that business use of social media use requires up front, to the actual design, build and management of solutions on WordPress, Twitter, Facebook and YouTube. 
 
We have the business experience to step back and see the big picture of using social media in business.  We've always looked beyond the tools to the technical, strategic and personnel changes required to get both e-business and social business to make sound commercial sense.   

 

Our Clients Say

“Alex is a pure strategist who understands new marketing and social media exceptionally well. When embarking on our social media marketing plan for Expekt, Alex was our definitive choice to come in and help us steer the project in the right direction. Alex played a key role in getting people's attention, motivation and understanding of the project. His expertise, solid commercial background and eager to always stay up to date with technology makes Alex stand out from the crowd".

Joakim Nilsson, Project Manager Online Marketing, Expekt.com

"We called in StrategyWorks to provide us with a total e-business solution.  They ended up building three separate websites for us, devising our online strategy and managing our search enging marketing campaigns.  Their team of content, technical and SEM people worked seamlessly with our people to get the projects completed on time and on budget."

Kevin Plumpton, MD, MobiliseMedical Group

Core Skills

  • Online Marketing Strategy
  • Social Business Strategies
  • Social Media Marketing
  • Search Engine Marketing
  • SEO
  • Link Building
  • Usability Testing
  • Design & Build of Total Web Solutions 

For our projects, click here

Our Services

 

Service in Focus
Social Media

 

We know that social media is not for everyone. But listening to your community is vital.  Customers are no longer ‘listening’ to ‘interruptive, one-way corporate marketing’; they want to hear the truth from fellow consumers; their peers.  If you are going to interrupt their conversations, you need to have something valid to say, not corporate spin. Quality content and contributions are your new currency.  But you’ll need a valued, trusted, authentic voice to get heard in their babble.

We help our clients develop that authentic voice - and identify the optimum social media that works for the specific environment our clients operate in.  As experienced strategists, copywriters and marketeers who rely extensively on online media, we are working on a number of campaigns to extend our clients' brand reach beyond traditional marketing media.