Presenting has a lot to do with theatre. Except you don’t have a script – just pointers to key messages that you hope will connect, challenge, inspire, trigger. And the audience is not just a passive recipient – especially when it comes to social media. Each performance is different; each audience has a different insight. Hopefully, by the end of the session, both the speaker and the ‘presented to’ have learnt something new.
The Q&A at the end of a presentation to the local Chamber of Commerce, and a couple of subsequent emails from participants, threw up some interesting points which gave me food for thought.
These questions stood out:
1. Will Facebook continue to rule the roost, when there are so many worries that the company is meddling with our privacy? Isn’t trust in the entire ecosystem being undermined by Facebook constantly changing the rules of engagement?
2. How can social media tackle the marketing of unpalatable products, like cigarettes for instance?
3. There are plenty of examples of large companies using social media, and even they were making slip ups. How can an average SME learn from these mistakes? Say, a firm in the incoming tourism sector, or an exporter of a local product?
4. How can teens and kids get educated on the opportunities and hazards of social media engagement? Particularly in the case of young people who will soon have to get on the career ladder? Is there such a thing as social media or mobile device etiquette, in the way that we developed email and other netiquette?
I’ll try and address these issues in future posts.