The social media phenomenon has been around for almost five years, but the resistance to understand, adapt and change continues unabated in many business circles. Particularly in people in PR, marketing, branding and others with a vested interest in profiting from what they perceive to be the status quo.
The trouble is, whether you’re a business guy or an academic, you cannot keep digging your head in the sand. Not when your child is watching a video on your iPhone. Or your staff are sniggering about a Facebook profile behind your back.