I’m finalising my slides for a presentation on social media for SMEs next Friday. As I try and wade through the ‘social media’ column on my TweetDeck to pick up the latest conversations on the subject, there seems to be a number of common threads:
1. Early adopters of social media tools are up in arms on new entrants claiming to be ‘social media marketers.’ The consensus seems to be that unless you update a blog regularly (for yourself and others), manage a Facebook group, and twitter regularly (for yourself and others) and (here’s the US hook) have advised some Fortune 100 company on social media marketing, you’re not really cut to be a social media marketer. (I find this particularly amusing, as I believe social media is essential for SMEs to reach way beyond their physical and economic budgeting / marketing / logistical restrictions to connect with entirely new customer segments).
2. Then again, large companies also apparently get it wrong. Watch this.
3. Evan Williams has waded in on mainstream US TV to explain how Twitter works, and why they did not take Facebook’s money.
Ignore all advice. Or take the most simple:
2. Set up.
6. Build Something together.
And the sting in the tail? It’s not totally free, it’s not instant karma and yes.. you may need some help. Business Week still nailed it.