Power has shifted to the former passive consumers of media.
We see digital media, and social media tools in particular as just that – tools, first and foremost. Their value to business is only realised once they are used strategically, but sensitively, and in line with the way people engage on social media networks.
Entry into social media is easy, but the fall-out with failure can be huge. As practitioners anchored in academic research on critical approaches to social media and backed by extensive business and communications experience, we devise digital strategies and build workable social business solutions. We can provide a total response from the strategic planning and change management that business use of social media requires up front, to the actual design, build and management of solutions on WordPress, Twitter, Facebook and YouTube.
We have the business experience to step back and see the big picture of using social media in business. We’ve always looked beyond the tools to the technical, strategic and personnel changes required to get both e-business and social business to make sound commercial sense.
- Digital Media Strategy
- Social Media Marketing
- Project management of turnkey Web Solutions
- Information Architecture
- Content Development
- Advanced Usability Testing
Social Media services in focus
Listening to your community is vital. Customers are no longer ‘listening’ to ‘interruptive, one-way corporate marketing’; they want to hear the truth from fellow consumers; their peers. If you are going to interrupt their conversations, you need to have something valid to say, not corporate spin. Quality content and contributions are your new currency. But you’ll need a valued, trusted, authentic voice to get heard in their babble.
We help our clients develop that authentic voice – and identify the optimum social media that works for the specific environment our clients operate in. As experienced strategists, copywriters and marketeers who rely extensively on online media, we are working on a number of campaigns to extend our clients’ brand reach beyond traditional marketing media.