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Digital Strategy. Applied Research. Social Technologies.

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Home Consulting Digital Strategy

Digital Strategy

Power has shifted to the former passive consumers of media.

We see digital media, and social media tools in particular as just that – tools, first and foremost.  Their value to business is only realised once they are used strategically, but sensitively, and in line with the way people engage on social media networks.

Welcome to Disruption Entry into social media is easy, but the fall-out with failure can be huge.   As practitioners anchored in academic research on critical approaches to social media and backed by extensive business and communications experience, we devise digital strategies and build workable social business solutions.  We can provide a total response from the strategic planning and change management that business use of social media requires up front, to the actual design, build and management of solutions on WordPress, Twitter, Facebook and YouTube.

We have the business experience to step back and see the big picture of using social media in business.  We’ve always looked beyond the tools to the technical, strategic and personnel changes required to get both e-business and social business to make sound commercial sense.

Core Skills
  • Digital Media Strategy
  • Social Media Marketing
  • Project management of turnkey Web Solutions
  • Information Architecture
  • Content Development
  • Advanced Usability Testing
Social Media services in focus

Listening to your community is vital.  Customers are no longer ‘listening’ to ‘interruptive, one-way corporate marketing’; they want to hear the truth from fellow consumers; their peers.  If you are going to interrupt their conversations, you need to have something valid to say, not corporate spin. Quality content and contributions are your new currency.  But you’ll need a valued, trusted, authentic voice to get heard in their babble.

We help our clients develop that authentic voice – and identify the optimum social media that works for the specific environment our clients operate in.  As experienced strategists, copywriters and marketeers who rely extensively on online media, we are working on a number of campaigns to extend our clients’ brand reach beyond traditional marketing media.

Curated Content

Knowledge base

Latest features

Teaching Social Media & 21st century communications

Tomorrow I start to teach a new course at the University of Malta, focusing on production, content, participation, meaning and power in social media and 21st century communications. I teach because it is the scariest thing I know. I teach so I am out of my comfort zone and have no choice other than to […]

Knowledge Base

  • Teaching Social Media & 21st century communications
  • Skills to navigate the digital world
  • NGOs and the mindful use of social media
  • Social Media and Control
  • An Infographic about technology change as adopted by students
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