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Home Archives for Strategy Business Strategy

Alex Grech August 18, 2010 3 Comments

Grown up digital

The generation gap between the Net generation and previous generations seems to be widening. Much of it may be due to the significant behaviour and attitude changes – particularly in the way the Net generation puts technology and social media to strategic use.

Filed Under: Business Strategy, Malta, Social media, Strategy Tagged With: Alex Grech, Don Tapscott, Grown up digital, Playmobil, StrategyWorks, YPO, YPO Malta

Home Archives for Strategy Business Strategy

Alex Grech March 10, 2010 2 Comments

No, social media is not going away

I’m a change agent and a strategist.  I’ve done that for over 20 years.  Before that, I worked in finance for multinationals. Now, I (also) research  how we’re using social media networks to deliver change.  My partial metamorphosis into a researcher was triggered by a need to understand WHY social networks suddenly had become mainstream; […]

Filed Under: Business Strategy, Social media Tagged With: social media marketing, social media strategy

Home Archives for Strategy Business Strategy

Alex Grech April 15, 2009 Leave a Comment

Yours socially

A CEO recently told me he had an inkling he needed to get his brands on ‘some of those social media things’ but that he had no idea where to start, or whether social media marketing worked. In contrast, Andrew Alamango of Etnika fame sold out two nights of Café Brazil jazz last autumn using […]

Filed Under: Blogging, Business Strategy, SME Social Media Marketing, SMEs, Social media, Strategy Tagged With: Liz Ayling, social media for smes, social media marketing, StrategyWorks

Home Archives for Strategy Business Strategy

Alex Grech January 2, 2009 1 Comment

Our new year mashup

I’m never quite sure what to make of year end resolutions – I keep making mine shorter. But like Godin, I think there is no such time as NOW to “use cheap media, available attention and great talent to make something that matters”.  Everyone I know is cost cutting, firing, waiting for some positive sign from […]

Filed Under: Business Strategy, Malta Tagged With: Alex Grech, change, Godin, StrategyWorks, tribe, tribes

Home Archives for Strategy Business Strategy

Alex Grech December 21, 2008 1 Comment

Skills to survive and succeed at work

On 10th December, I was invited by the University of Malta to give a lecture on business skills in the work place.  The lecture was part of the DegreePlus programme, which provides young people with practical skills and formative experiences.  I like this programme – it always strikes me that most people are totally unprepared for […]

Filed Under: Business skills, Business Strategy, Change Management, eBusiness, Entrepreneurship Tagged With: Business skills, change, soft skills, StrategyWorks

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Teaching Social Media & 21st century communications

Tomorrow I start to teach a new course at the University of Malta, focusing on production, content, participation, meaning and power in social media and 21st century communications. I teach because it is the scariest thing I know. I teach so I am out of my comfort zone and have no choice other than to […]

Knowledge Base

  • Teaching Social Media & 21st century communications
  • Skills to navigate the digital world
  • NGOs and the mindful use of social media
  • Social Media and Control
  • An Infographic about technology change as adopted by students
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