The generation gap between the Net generation and previous generations seems to be widening. Much of it may be due to the significant behaviour and attitude changes – particularly in the way the Net generation puts technology and social media to strategic use.
I’m a change agent and a strategist. I’ve done that for over 20 years. Before that, I worked in finance for multinationals. Now, I (also) research how we’re using social media networks to deliver change. My partial metamorphosis into a researcher was triggered by a need to understand WHY social networks suddenly had become mainstream; […]
A CEO recently told me he had an inkling he needed to get his brands on ‘some of those social media things’ but that he had no idea where to start, or whether social media marketing worked. In contrast, Andrew Alamango of Etnika fame sold out two nights of Café Brazil jazz last autumn using […]
I’m never quite sure what to make of year end resolutions – I keep making mine shorter. But like Godin, I think there is no such time as NOW to “use cheap media, available attention and great talent to make something that matters”. Everyone I know is cost cutting, firing, waiting for some positive sign from […]
On 10th December, I was invited by the University of Malta to give a lecture on business skills in the work place. The lecture was part of the DegreePlus programme, which provides young people with practical skills and formative experiences. I like this programme – it always strikes me that most people are totally unprepared for […]