Social business forecasts for 2011
The generation gap between the Net generation and previous generations seems to be widening. Much of it may be due to the significant behaviour and attitude changes – particularly in the way the Net generation puts technology and social media to strategic use.
I’m a change agent and a strategist. I’ve done that for over 20 years. Before that, I worked in finance for multinationals. Now, I (also) research how we’re using social media networks to deliver change. My partial metamorphosis into a researcher was triggered by a need to understand WHY social networks suddenly had become mainstream; […]
I was first attracted to this book by both the title, and the fact that it was co-written by Marcus Buckingham, a proponent of the ‘strengths’ philosophy that I have embraced in the work place. This is a deck of slides I have compiled for the Alt-MBA group that has spun out of Seth Godin’s […]
A CEO recently told me he had an inkling he needed to get his brands on ‘some of those social media things’ but that he had no idea where to start, or whether social media marketing worked. In contrast, Andrew Alamango of Etnika fame sold out two nights of Café Brazil jazz last autumn using […]