A few years ago, when I’d suggest that social media would disrupt many business models and core organisational functions, I would wait for the first eyebrow in the audience to get raised. I’d explain how corporates would eventually need to migrate from one-way, top-down, broadcast marketing channels of their choice to multi-directional social engagement on […]
Debunking social media myths. And 15 social media facts.
Convergence culture in Malta – Facebook on TV
If you want to experience convergence, go on live radio and wait for the Facebook chatterers to engage.
Concerns about Facebook can be mitigated if we start to educate ourselves on the basic rules of engagment online.