When it comes to new thinking on digital skills, I think we’re stuck in a moment that we cannot get out of. Last week I ran a keynote as part of Google’s Growth Engine for Europe initiative. I was meant to talk about digital skills and SMEs. 33 slides and 15 minutes later, I ended […]
Bartering expertise is a useful way to get your small, home businesses pepped up and marketed. But don’t abuse the quid pro quo.
I was first attracted to this book by both the title, and the fact that it was co-written by Marcus Buckingham, a proponent of the ‘strengths’ philosophy that I have embraced in the work place. This is a deck of slides I have compiled for the Alt-MBA group that has spun out of Seth Godin’s […]
A CEO recently told me he had an inkling he needed to get his brands on ‘some of those social media things’ but that he had no idea where to start, or whether social media marketing worked. In contrast, Andrew Alamango of Etnika fame sold out two nights of Café Brazil jazz last autumn using […]
I’m finalising my slides for a presentation on social media for SMEs next Friday. As I try and wade through the ‘social media’ column on my TweetDeck to pick up the latest conversations on the subject, there seems to be a number of common threads: 1. Early adopters of social media tools are up in […]