Debunking social media myths. And 15 social media facts.
A CEO recently told me he had an inkling he needed to get his brands on ‘some of those social media things’ but that he had no idea where to start, or whether social media marketing worked. In contrast, Andrew Alamango of Etnika fame sold out two nights of Café Brazil jazz last autumn using […]
I’m finalising my slides for a presentation on social media for SMEs next Friday. As I try and wade through the ‘social media’ column on my TweetDeck to pick up the latest conversations on the subject, there seems to be a number of common threads: 1. Early adopters of social media tools are up in […]