Just 10 days into 2014, I’ve received at least three emails from companies announcing they’ve launched new websites. There must be something about a new year that sees us dusting off our old image and starting afresh, brimming with resolutions, and it’s no less a trend in the corporate world. As someone involved in website […]
From Social Media to Neuroscience to MOOCs and Mobile Education
My post-PhD work has taken me into three distinct, but correlated areas. The first is teaching. I have developed a 14-module social media strategy course from the ground up for marketing undergraduates at the University of Malta. It has taken me some to realise that I am comfortable in exploring both the ‘business’ approach to […]
The future of the book must start with education
I’ve been asked to run a digital marketing course at the University of Malta. I have to build the course in a modular way, using a set text book. As academic books go, it’s solid content, with case studies, hundreds of hyperlinks to sites and QR code tags at the end of every chapter for […]